Challenger TV Commercial

Conor's Work

 

What’s the best way to sell high tech digital services? Go old school analog.

That’s what I decided to do when Challenger asked me to develop a TV commercial to sell their automatic warranty service for all computer purchases.

And, because we were dealing directly with Mr. Loo, the CEO and a true-blue entrepreneur who didn’t mind taking calculated risks,  the approval process was instantaneous and the whole project took less than 2 weeks to execute from concept to final delivery.

The production of this commercial was enormous fun: shooting on 35mm film stock, desaturating and adding noise and scratches during colour grading, jump cut editing and getting the composer to play his piano really badly. The budget was so low I had to pull in favours everywhere and even direct the thing myself.

But it was the talent who really made this commercial work. A Chinese Charlie Chaplin. Who…

View original post 6 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s