Interview with David Abraham, CEO of Channel 4

How Did They Do It?

Read the full interview here.

The son of two immigrants, his mother was from Belgium and his father was from Calcutta, David Abraham grew up in rural Lincolnshire and Essex and went on to study History at Magdalen College, Oxford. Amazingly, David’s application to study television at postgraduate level was turned down by Middlesex Polytechnic and he started a career in advertising after a friend suggested the industry might also provide him with the opportunity to be involved in creative work.

David co-founded the groundbreaking advertising agency, St. Luke’s, which continues to work with major clients today. He moved out of advertising in 2001, becoming General Manager for Discovery in Europe and later joined UKTV as its Chief Executive. He is well known for having initiated the successful rebranding of the UKTV channels that saw the creation of the Dave, Alibi and Yesterday TV brands. David describes his career as…

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