Love by the numbers

Numbered Heart2

How do you get customers to love you?

Good news—bad news. First the good news is they have already told you. Now the bad news, it is a lot of hard work to understand what they are saying.

Don’t blow past this

I have seen sales increase 20% and more by, without ego, and without preconceived notions of what customers SHOULD like, diving into the data to see what they actually like.

When I was the art director for the L.L. Bean Travel catalog, I noticed that every time the rolling luggage was shown with someone pulling it, sales went up 3% to 11%. Customers wanted to see someone rolling the luggage. It was a simple fix. It wasn’t a simple thing to figure out. I looked at all the presentations the luggage had appeared in and then checked the response to see which pulled better (pun intended). Then I looked…

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