How do you get customers to love you?
Good news—bad news. First the good news is they have already told you. Now the bad news, it is a lot of hard work to understand what they are saying.
Don’t blow past this
I have seen sales increase 20% and more by, without ego, and without preconceived notions of what customers SHOULD like, diving into the data to see what they actually like.
When I was the art director for the L.L. Bean Travel catalog, I noticed that every time the rolling luggage was shown with someone pulling it, sales went up 3% to 11%. Customers wanted to see someone rolling the luggage. It was a simple fix. It wasn’t a simple thing to figure out. I looked at all the presentations the luggage had appeared in and then checked the response to see which pulled better (pun intended). Then I looked…
View original post 197 more words